I read it until I started reading the whining of "big beer" disguising other beer to seem like it is "craft beer." I mean, do we seriously have beer hipsters now too? "Oh that beers to mainstream, so I drink Blue Moon." "Yeah but bro, Blue Moon is big beer." "Oh what? I'm going to stop drinking that mainstream piss beer."
Granted the big brands are generally terrible in many's opinion such as Bud Light, Miller Light, Coors Silver Bullet and so-on but Amberbock is a good beer brewed by Michelob.
Let the market continue to decide and stop being whiny pansies about it. I believe they call the practice of influencing the market "marketing." So I didn't finish the article /rant /tangent